Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores. In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion […] Author information Miranda Miller Writer and Marketer at Miranda-Miller.com A member of the Professional Writer’s Association of Canada , Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies

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Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC by @MirandaM_EComm

Tags: contextual advertising, landing page, ppc, quality scores

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