Feb 16
8
Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer. One of those most often debated is the value of a top position.
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Bidding for top position on a SERP: what does it get you?