Bing Introduces URL Keyword Stuffing Spam Filtering by @mattsouthern

Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves. URL KWS relies on two assumptions about ranking algorithms: Keyword matching is used, and Matching against the URL is especially valuable.

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Bing Introduces URL Keyword Stuffing Spam Filtering by @mattsouthern

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