Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
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Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal .
WordPress vulnerability in Tutor LMS Pro could expose sensitive database information. The post Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin appeared first on Search Engine Journal .
WordPress vulnerability in three file manager plugins puts over 1.3 million sites at risk. The post Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites appeared first on Search Engine Journal .
Critical WordPress vulnerability, rated 9.8/10, affects up to 70,000 installations The post WordPress Contact Form Entries Plugin Vulnerability Affects 70K Websites appeared first on Search Engine Journal .
Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. The post Google Rolls Out ‘Preferred Sources’ For Top Stories In Search appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…