Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope – it is not calming down yet.
Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.
Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.
Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences. The post Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content appeared first on Search Engine Journal
Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed “Deals” instead of it saying “Promotions.” There is also a new green percentage icon next to each deal.
Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.
The latest Core Web Vitals CMS rankings are a mix of unexpected results, with Shopify ranking surprisingly high The post 2025 Core Web Vitals Challenge: WordPress Versus Everyone appeared first on Search Engine Journal .
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the “query fan-out” technology works, its current limitations, and what it could mean for the future of search and content visibility
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns. The post OpenAI Is Pulling Shared ChatGPT Chats From Google Search appeared first on Search Engine Journal .
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool The post Google URL Removal Bug Enabled Attackers To Deindex URLs appeared first on Search Engine Journal .