Google Ads 2024 Recap: With An Eye To 2025 via @sejournal, @adsliaison
Get insights into the top trends and launches in Google Ads.
Get insights into the top trends and launches in Google Ads.
Google announced its “new AI model” named Gemini 2.0 and with that confirmed Google has begun testing using Gemini 2.0 to power AI Overviews in Google Search. Sundar Pichai, Google’s CEO, said the improved AI Overviews can “tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.”
Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.
Apple released a ton of new Apple Intelligence features yesterday, including what I’ve been waiting to play with – Apple Visual Intelligence. It seems, at least for now, that Apple Visual Intelligence works with ChatGPT and Google Search but I was not able to trigger it for Apple Maps like the initial demo showed.
After months of testing, and after Google was the first to make this move, Bing has dropped support for its cache operator and the cache link in Bing Search.
We’ve seen our share of Sitelinks tests in Google Search.
Turn AI disruption into SEO opportunity. Engage C-levels with insights on trends, strategies, and measurable outcomes. The post Communicating The Impact Of AI On SEO To C-Level appeared first on Search Engine Journal .
Automattic complies with preliminary injunction, removes CSV file containing WP Engine’s client list The post Automattic Removes WP Engine Client List From Tracker Site appeared first on Search Engine Journal .
Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries.
New study shows Google’s AI Overviews appear in nearly half of searches, influencing how users interact with search results.