How to avoid a site migration disaster
Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps. Please visit Search Engine Land for the full article.
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Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.
Intelligent search strategies for better conversions in 2019
Live Webinar: Thursday, January 24, at 2:00 PM ET (11:00 AM PT) Please visit Search Engine Land for the full article.
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
How to Research, Monitor, and Optimize for Questions
Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well. Please visit Search Engine Land for the full article.
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Protect your brand in search
You are losing clicks to your competitors that are twice as likely to convert. Please visit Search Engine Land for the full article
Google to redirect old Search Console reports to new ones Dec. 13
It’s time to get acquainted with the new Google Search Console reports. Please visit Search Engine Land for the full article.