Jun 11
6
Inspired by the recent “ 29 Content Marketing Tactics to Attract, Engage and Persuade Customers ” post, I’ll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts. The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as I go through the next 6 months or so of posts. A lot of the information on content marketing that we promote here on Online Marketing Blog offers process, strategy and models of approach
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Content Marketing: Definition & Tactics