Crushing Barriers to Launching an SEO Firm — Part 1: Opportunity

As I’ve learned over the past 16 months, starting your own SEO company can be a challenging, frustrating, educational, and ultimately rewarding experience.  From the ups and downs of acquiring new business to figuring out how to balance client work and business development, one thing is for certain: If you are considering starting your own SEO company, you’re in for quite the ride. The day after my college graduation, I woke up bright and early (read: 10:30 a.m.), sat down at my kitchen table, opened up my laptop, and went to work: Okay, so I hadn’t exactly planned it all out when I made the decision to go forward with it.  But, as you’ll read, I did have a lot going for me, and my strengths aligned well with what are typically the most challenging aspects of starting an SEO company.  I had plenty of opportunity to undertake something as risky as starting a company, plenty of SEO experience under my belt, a solid strategy for growing my business, access to the finances I would need, and a personality that lent itself well to this sort of endeavor. This series analyzes those barriers to entry for starting an SEO consulting firm and my experiences in overcoming those challenges: Opportunity Experience Strategy Finances Personality The 5 Barriers to Entry for Starting an SEO Firm:

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