Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. ( HubSpot ) Facebook Adds Instagram Retargeting Options to Custom Audience Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience

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Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

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