May 23
31

Diversifying your B2B paid media portfolio: When does it make sense?

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio

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Diversifying your B2B paid media portfolio: When does it make sense?

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