An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank ( Quality Score * Max CPC Bid) of the other advertisers. If you are new to search marketing , you might not know that only in the last few years did Google even give advertisers the ability to see their Quality Score for the keywords in their account.

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Do New Advertisers Pay 4x More Than Established Advertisers?

Tags: ppc, SEO

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