Jun 16
10
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers . With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt
Excerpt from:
Eight most important PPC tips for online retail