Apr 23
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The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that includes information in their own language — two of several findings of interest to B2B marketers contained in newly-published survey data. MarketingProfs Google Plans To Integrate Conversational AI Into Search Engine Search giant Google is preparing to enhance its primary search engine with the addition of conversational artificial intelligence (AI), as the firm seeks to offer a feature similar to that already in use by Microsoft’s Bing search engine, Google recently announced. Search Engine Journal [bctt tweet=”“Google’s decision to include conversational AI in its search engine shows a significant change in the industry.” — Matt G.