Feb 23
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Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

B2B marketing will be more digital, customer-focused this year [Data] Marketers will spend $6.16 billion on influencer marketing in the U.S. alone during 2023, which would be an increase of 23.4 percent over 2022, while 54 percent of B2B marketers have said that they plan to spend more on customer marketing during 2023 — two of several findings of interest to digital marketers contained in newly-published B2B marketing research

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Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

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