B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for making better use of data in the coming year, according to recently-released Association of National Advertisers (ANA) survey data. ANA Microsoft eyes $10 billion bet on ChatGPT Microsoft has reportedly been in talks to invest $10 billion in the OpenAI research organization — the group behind the popular ChatGPT artificial intelligence (AI) chatbot technology — funding that would value OpenAI at some $29 billion, and eventually see Microsoft holding a 49 percent stake in the organization.

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Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

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