Dec 22
30
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations.