Oct 14
21
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some key takeaways from the video: When you’re dealing with enterprise SEM you’re not only working with a large scale account with a big budget, you’re also working with multiple stakeholders
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Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7