Mar 13
5
LinkedIn has quickly achieved top status as “the” business to business social networking destination. In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion . Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well. The same Wall Street Journal article that included the valuation above also shared the following insight: In the most recent quarter LinkedIn’s page views have risen 67% LinkedIn’s new “content” features include news aggregation and hosting of expert blog posts If your company hasn’t quite figured out the secret sauce needed to really make your executives’ LinkedIn profiles shine or how to make meaningful connections , you’re in luck. Whether you want to increase your brand or individual online visibility, this post shares insights into the 5 elements of an optimized LinkedIn profile. #1 –Use An Appropriate Image Your LinkedIn profile image should accurately reflect who you are as a professional. When users are searching for you or land on your profile your picture is one of the first things that they see. LinkedIn profile photo don’ts : Grainy or Pixelated The Self Portrait Poorly Lit Inappropriate for Your Industry Party Picture No Picture #2 – Optimize Your Headline Adding keywords to your headline that you want to be associated with can improve your searchability within LinkedIn and beyond. While it may be tempting to add extra filler words it can actually hurt your optimization for key phrases. Here are two best practices for updating your headline for maximum impact: 1 – Multiple Titles: Create a headline that displays the different titles someone is likely to search for related to what you do. Mari Smith’s LinkedIn profile is a great example of this tactic
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Feeling Lost In LinkedIn? 5 Elements of An Optimized LinkedIn Profile