Jul 11
13
Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. Creating content for business communications with customers, peers, employees and the industry is an essential part of doing business. Creating content alone isn’t enough to ensure intended audiences will read it, so researching search keywords and social topics related to your business is a helpful way to empathize with what customers are looking for and what they’re interested in.
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Fixed & Dynamic Keyword Lists for Content Marketing: It’s NOT Either Or