It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords advertisers. They usually know that the best approach is to review a mix of metrics such as: CTR Conversions Cost per conversion Value per conversion By using these four metrics Author information Andrew Lolk Co-Founder at White Shark Media at White Shark Media Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy . He’s worked in AdWords since 2009 and have co-founded White Shark Media ; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US

Excerpt from:
Forget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0 by @AndrewLolk

Tags: ppc

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