Jul 20
9
When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in the balance. Each one is a three-act story arc of overcoming adversity and solving a problem. That sounds like a riveting read, right
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From Mechanical to Meaningful: How to Optimize B2B Case Studies