Jul 23
24
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
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GA4 custom report builder adds 33 ecommerce dimensions, metrics