Sep 23
18
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintaining a similar ROAS or conversions at the target CPA with a value-based bidding strategy.
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Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns