Sep 23
19

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen.

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Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

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