Jun 22
13
As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube. European Commission probe. This development is likely to pave the way for Google to settle an EU probe, opened last year, without having to pay a fine. The EU initiated this most recent probe to examine whether the tech giant and largest provider of search and video was giving itself an unfair advantage by restricting rivals’ and advertisers’ access to user data
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Google offers to show ad rivals on YouTube