May 23
4
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights can’t be paired with performance metrics,” on Twitter.
Original post:
Google: Search Impression Share Not Coming To PMax Campaigns