Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. To help with this rise in demand, Google announced yesterday in a blog-post possibly timed to steal some Prime Day thunder, that it will soon begin rolling out new mobile-centric features for PLAs, holiday booking filters, its YouTube’s TrueView shopping feature and a new Showcase Shopping ad format. That’s a lot of new info to wade through, but it’s all designed to help prepare marketers and mobile users for the October – December holiday season, which you’re all thinking about now right

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Google to roll out updates and new formats for mobile shopping and travel planning

Tags: adwords, google shopping, more news, paid search, ppc, product listing ads

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