Jan 11
19
If you’re running a PPC campaign but you’re not continually tinkering with the performance of your landing pages–also known as conversion rate optimization (CRO)–then you’re probably missing some major opportunities. Many online business owners and paid search marketers balk at CRO because they feel it’s: Too expensive Too labor-intensive Too confusing The truth is, conducting your own CRO experiments is relatively fast, simple and very effective thanks to Google Website Optimizer (GWO)
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Google Website Optimizer: Using GWO to Boost PPC Conversions