The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over.  It was a heads-up notification as much as a bounce-back on whether it would be okay given that I’m responsible for the overall client effort.

Follow this link:
Hot Off The Press – Bing Yahoo Rollout Impacting Search

Tags: news, ppc, SEO

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