How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler

Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find

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How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler

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