Mar 14
25
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match types, campaign settings, and landing pages. As display advertising has improved over the years (and search network CPC’s have risen dramatically in certain verticals), I now understand the need for […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.
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How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC