Oct 10
14
Todd Forsyth, Vice President of Global Campaigns, Salesforce.com gave an energetic presentation at the Marketo 2010 User Summit (Marketo is a TopRank Online Marketing client) on how Salesforce aligns marketing and sales. Following is a summary of the highlights of his presentation – which includes key takeaways for B2B marketing and sales teams: Sales and marketing alignment are second nature at Salesforce. Today, we’ll explore how as a brand, Salesforce integrates sales and marketing throughout all of our tactics and why this is also vital for your B2B brand. Thriving in a rapidly shifting media landscape The media landscape is changing faster than anyone can imagine. How can marketers possibly keep up with this dynamic landscape? Keep in mind, the one thing that hasn’t changed and is constant throughout is that alignment between sales and marketing as a requisite to drive business. This is required in all landscapes. Sales and marketing together is the secret sauce for how we go to market. With that said, staying at the edge is essential
