Dec 10
7
If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions. If you aren’t familiar with them, you should be. Ad extensions enable you to enhance your paid search ads by connecting additional types of information, such as product information, addresses, click-to-call phone numbers, etc. Specifically in AdWords, you can utilize ad sitelinks extensions, location extensions, product extensions, and phone extensions. In addition, I covered Seller Rating Extensions in a previous post, where Google attaches a merchant star rating to your ads when you are eligible. For this post, I’m going to focus on location extensions , and more specially, how to filter and override your location extensions in AdWords. Quick Introduction to Location