Mar 12
7
One of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content. An optimized approach to growing a blog community relies on an understanding of who the audience is and what their information goals are, not just what the brand wants to achieve. Many companies start out blogging about their own products and services, company news and essentially the kinds of things that belong in a corporate newsroom.
Originally posted here:
How to Increase Business Blog Traffic, Readership, & Community