Apr 11
14
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into the reasons for this, I think it’s useful to think about how to help equip these people with the tools they’ll need to be strong copywriters, and in this case strong PPC copywriters in particular. Whether they’re working on ad text or landing page copy there are a series of basic tenants that I think are helpful to convey to strong writers who are new to the Web and direct response
Read more from the original source:
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices