Sep 10
30
Kipp Bodnar of HubSpot This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs.
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How to: Use B2B Social Media for Lead Generation