Jan 13
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In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from AdWords, but difficult to evaluate margin and ROI on third-party sources such as Bing, Facebook Ads, email marketing campaigns, and more. Several weeks ago, Google released a new feature in The post How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level appeared first on Search Engine Journal .
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How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level