In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites

Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand

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In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites

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