Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis.  Lee spoke on the intersection of SEO and the social web and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily.  Following is a summation of this info-packed presentation: What would happen if your Google traffic disappeared tomorrow?  What impact would that have on your marketing and your business?  For many, this could be disastrous.  This highlights the importance of diversifying your brand’s referring sources and share of voice around the web. Search and social are intersecting in many ways:  when you look at a comparison of the top search engines, more and more of the engines themselves are on social platforms, and more of the results on the big engines are social.

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Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote

Tags: digital marketing trends, lee-odden, marketing pr conferences, online marketing, online marketing summit, SEO, social media, social search

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