Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Problem

In the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords. Niche products often suffer from a universe of keywords that have low popularity counts and that creates a challenge

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Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Problem

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