Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced . That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to conversational AI making an appearance in ads for the first time, Bing Chat has been specifically designed to tackle universal problems experienced with traditional search, according to Sainsbury-Carter.

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Microsoft on the future of advertising and conversational AI

Tags: bing, microsoft, ppc, SEO

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