May 14
28
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted… Please visit Search Engine Land for the full article
Continue reading here:
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY