Jan 17
27

Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

Influence 2.0 – The Future of Influencer Marketing Research Report 2017 TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget

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Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

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