Apr 13
26
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise . Lieb and report co-authors guide brand marketers through a variety of organizational models for content, with recommendations to help companies execute an effective content strategy
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Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey