Apr 13
10
Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder that companies trip over themselves to come up with a regular stream of PR related content. Unfortunately, lower barriers to entry for publishing and distributing information have resulted in a plethora of non-news littering the web.
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Online PR for Brands: How to Make Company News, Real News