I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.
Original post:
The Industry Mourns The Loss Of Andy Drinkwater – Experience & Friendly SEO
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.
Read the original here:
The Industry Mourns The Loss Of Andy Drinkwater – Experience & Friendly SEO
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
See more here:
Daily Search Forum Recap: December 29, 2025
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal .
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The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal
See the original post here:
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe
Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest’”most of that SEO content is just digital mulch.
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Google’s John Mueller Quotes Some SEO Content – Digital Mulch
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.
Originally posted here:
Microsoft Advertising Adds Custom Columns For Advanced Reporting
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.
Originally posted here:
Google AI Overviews Tests Speaker Play Button In US
Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI” button. The button is more colorful and in your face, which probably gets more users to notice it.
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Google Chrome Tests Replacing Gemini Button With Browse With AI Button
Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites.”
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Google Questions Need For ccTLDs For Some International Websites