Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a lot, I mean, a lot of Google search ranking volatility this week – a Thanksgiving Google update…
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Daily Search Forum Recap: November 28, 2025
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal .
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The Impact AI Is Having On The Marketing Ecosystem
We are seeing volatility in the Google search results this week, Thanksgiving week.
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal .
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Paid Ad Scheduling Across Time Zones That Actually Works via @sejournal, @brookeosmundson
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Merj noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
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OpenAI Scales Up Crawling & Bots For The Holidays
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is “pretty active on launch day trying to understand what’s working.”
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Google’s Sundar Pichai Monitors X On Launch Days For Feedback
I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, “We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode.”
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Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.
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Google AI Overviews Showcases Events With New Results
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago.
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Google Ads Advisor May Take Context From Other MCC Client Chats
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.
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Google: Rewriting AI Content With Human Content Won’t Lead To Recovery