With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks.
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The big concern for publishers is when AI becomes the journalist
YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005
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How the YouTube algorithm works: What marketers need to know
What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions.
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Search News Buzz Video Recap: Big Google Search Update, Google Ads Bug, New Link Best Practices & More On Bing AI Search
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types.
Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.
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Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates
Google’s expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal .
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Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster
John Mueller of Google said not all Googlebots use the same rendering engine, in fact, not all Googlebots need to do rendering John added. So while the main desktop and mobile Google search crawlers, the main Googlebots, do rendering and render JavaScript pretty well, not all the Googlebots do or need to.
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Google: Not All Googlebots Use Same Rendering Engine & Render JavaScript
Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search interface. Google is doing something similar on mobile search, but now they are tucking the search menu items, video, images, maps, etc., in a left bar menu.
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Google Mobile Tests Search Menu On Left Side Bar
Did you see the scrollable and expandable features in some user experiences with the Google Search knowledge panel and answer boxes?Well, here are examples of both – I am not sure if they are new, for some reason, I don’t think they are – but I don’t think I’ve covered it before.
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Scrollable & Expandable Google Knowledge Panel
Microsoft Bing has added a “more” button on some featured snippets in the mobile search interface.
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Bing Featured Snippet More Expansion Button