Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.
Link:
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own.
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Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It) via @sejournal, @ahrefs
Google’s crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven’t
Link:
Google’s Crawl Team Filed Bugs Against WordPress Plugins via @sejournal, @MattGSouthern
Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.
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Google Updates Googlebot File Size Limit Docs via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says search algorithms, spam detection…
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Daily Search Forum Recap: February 3, 2026
New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance.
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GSC Data Is 75% Incomplete via @sejournal, @Kevin_Indig
Feb 26
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Google’s John Mueller said that when it comes to AI Search and the changes that come with that, Google’s core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.
Link:
Google: Search Algorithms, Spam Detections & Policies Don’t Fundamentally Change With AI Search
SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence. The post Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) appeared first on Search Engine Journal
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Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) via @sejournal, @cshel
Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all to use.
Original post:
Bing Multi-Turn Search Rolls Out Worldwide
OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google’s knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.
See the article here:
ChatGPT With Top Stories & More Visual Knowledge Panels