There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion based bidding to a conversion based bidding strategy.
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Google Ads Bug May Lead To Broad Match Quietly Being Turned On
There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion based bidding to a conversion based bidding strategy.
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Google Ads Bug May Lead To Broad Match Quietly Being Turned On
Every year I like to cover how I spot Googlers, like John Mueller, but yes others, working and communicating with the SEO community on Christmas Eve and Christmas day. This year is no different, with John Mueller, Martin Splitt and even Gary Illyes responding to the SEO community during the holidays.
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Googlers Working Christmas & Christmas Eve (2024 Edition)
Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity.
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Why Making A Good YouTube Video Is Hard (For Businesses) via @sejournal, @BennyJamminS
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide.
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Track Santa With NORAD & Google For Christmas Eve 2024 via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 24, 2024
Google Ads updated its abusing the ad network policy to say it will disapprove ads can take “actions on ads relating that might violate Spam Policies for Google Web Search.” Specifically, if an ad’s destination points to a page removed from Google Search through a Google Search manual action, the ad will be disapproved.
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Google Ads Policy Disapproves Ads Pointing To Sites With Manual Actions
Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.
Continue reading here:
Google Ads New Asset-Level Conversion Data in Performance Max
Google has officially rolled out AI organized results for restaurants related queries. We’ve launched a new way to get dining recs on Search.
See more here:
Google Search Rolls Out AI Organized Restaurant Results
Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.
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Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20