Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
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Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns.
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Google Ads Search Google Maps For Location Assets
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”
Original post:
Google Search Mini Game Encourages Searchers To Search More
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders
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How To Measure Content Revenue and Prove Success
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 1, 2025
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen! appeared first on Search Engine Journal .
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Stop Trying To Make GEO Happen! via @sejournal, @cshel
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.
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Google Tests AI Overview With Knowledge Panel
Google’s John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
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Google: Crawl Changes Are Independent Of Big Google Updates
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn’t have much new in it but it is a good refresher.
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Danny Sullivan At WordCamp On How Google Search Keeps Evolving
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”
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Google AI Mode Model Updated – Improvements For STEM Queries